Brad Ferris
Brisbane · Australia

Brad Ferris

Director  ·  Investor  ·  AI Strategy & Governance

Auditor turned operator turned director. Board-level AI and cyber governance for Australian companies at a regulatory moment that demands operator depth, not just oversight.

Currently considering board appointments.Get in touchRead The Director's Lens
Brad Ferris
The Director's Lens · Signature series
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Edition 01AI Governance28 April 2026

The AI Strategy That Boards Aren't Actually Governing

Ninety-five percent of organisations have an AI strategy. Only 8% have measurable ROI. That 87-point gap isn't an AI problem — it's a governance problem, and it's showing up on directors' watches.

One boardroom question

In every significant AI project currently underway, at what point in the design process was governance applied — at inception, or when something went wrong?

About

The short version.

Twelve years at EY across Brisbane and Sydney — Big Four audit, then transactions: financial and operational due diligence. In 2018 I co-founded REDD Digital, where I served as CEO and Managing Director, building a managed IT and managed security services business delivering to Queensland government agencies and departments. We sold to a US private equity acquirer in 2025.

Today I run Orange AI — an AI consultancy focused on strategy, automation, and development — and serve as principal of a multi-entity family investment office. I completed the AICD Company Directors Course in 2026 (GAICD) and remain a registered Chartered Accountant through Chartered Accountants Australia & New Zealand.

I'm currently seeking independent board positions where operator-depth technology experience and active capital-allocation are load-bearing — NFP, medium private, major private, and ASX boards alike.

Brad Ferris
The credential chain
2005 — 2017
EY · Audit & Transactions
Big Four audit and financial and operational due diligence. Brisbane and Sydney.
2018 — 2025
REDD Digital
Co-Founder, CEO and Managing Director. Built, ran, and exited a managed IT and managed security services business. Sold to a US PE acquirer.
Current
Orange AI
Active AI consultancy. Strategy, automation, and development.
Current
Family Investment Office
Principal of a multi-entity family investment office. Active capital allocation.
2026
GAICD
AICD Company Directors Course. Formal director credential.
Current
Chartered Accountant
Registered member of Chartered Accountants Australia & New Zealand. Current professional-body credential.
Writing

The Director's Lens.

A director's perspective on AI, capital, and the boardroom. Each edition takes a real-world governance moment and reads it through a director's lens.

Researched and drafted by Brad's agentic AI team. Edited and published by Brad Ferris.

Contact

Get in touch.

For board opportunities, advisory engagements, or AI strategy conversations. Email is the fastest path; my AI agents help me triage, but every reply is mine.